Background and Legacy

City on Palm delivers personal recommendations for discovering the best of every city, powered by advanced AI and expert insights.Co-founded by a passionate tour guide with 20 years of experience, the product blends the latest technology with deep expertise to offer a truly personalized travel experience. The goal is to become the leading platform that leverages AI and expert insights to empower travelers, enhance local connections, and transform every journey into a unique and memorable experience.

The Identity Design Strategy

Design strategy is like building a bridge between technology and human touch. Instead of using the usual cold, robotic images often linked with AI, we chose to show AI in a way that feels warm and personal. The design is all about making advanced technology feel like a helpful companion rather than just a tool. Every detail, from the colors we use to the way things look, is carefully chosen to make you feel connected and at ease.

Translating the Concept into Practice

Bringing our idea to life meant balancing high-tech with a friendly touch. We took the comforting colors of a sunset—known for making people feel relaxed—and used them to create a visual style that speaks to everyone. The warm gradient we use isn’t just for looks; it represents the smooth, personalized experience we aim to provide. Our design follows the same principles of innovation and simplicity that Apple is known for, making our app both advanced and welcoming. Therefore font choice intentionally chosen with this approach. Same colors and simplicity are put into practice in the landing page too. 

Deliverables: Creative Direction, Brand Strategy, Visual Identity, Landing Page

Client: City On Palm, Ukraine